Pitch Doctor

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.

Every business model in the world needs to be clear on three fundamental questions. Answering them properly will measurably increase your conversion rate on prospects; failing to do so will force you to watch qualified leads walk out the door. Since 1999, we have asked over 9,000 businesses three simple questions:

  1. What do you do?
  2. Why does it matter?
  3. Who cares?

In that time, we have not had one business be able to answer these questions effectively. Within these questions and the related answers, lies a simplicity that is the foundation of business development. In a single one-sentence response (targeted at your niche market), your closing rate on new business will have an immediate effect on your confidence and your bottom line.

Developing the answers to these questions is like making a bespoke suit. It is carefully measured, cut, put together, tested, and finalized. When complete, it fits like a glove and people will know how you stand out compared to all other competitors in your market space. When it is right, it will ring true to you and attract the exact types of clients you want, now a watered-down version of them. Unlike a bespoke suit that takes three fittings and 6-8 weeks, a visit to the pitch doctor is typically 60-90 minutes long. You will leave the session with clarity on what you do, why it matters, and who cares, like you never had before and the first time you use the statements, you’ll see the power in clearly stating your position in the market to a prospective audience.

If you, or members of your sales team have felt ‘stuck’, uncomfortable introducing the company, or are talking to a lof of prospects but not closing, it might be time for a checkup with the pitch doctor. We’ll check over what you have been doing, the markets you are servicing, work on the three questions, and you’ll leave with the prescription to close more deals in less time.